1. Introduction

Program title:	Bachelor of Business Management and Marketing
Graduation degree:	Bachelor's degree
Study model:	Full-time
Total credits:	146
Used language:	English
Training duration:	4 years (8 semesters)
Responsible Faculty:	Department of Business Administration, Faculty of Management – Finance,
Website:	http://qttc.vimaru.edu.vn
Address:	Room 105, 1st floor A4 Building, Vietnam Maritime University 484 Lach Tray - Kenh Duong - Le Chan - Hai Phong

The Bachelor’s Program in Business Management and Marketing is designed to meet the increasing demand for professionals with expertise in both business administration and marketing, especially in the context of globalization and digital transformation. Graduates of this program will be equipped with comprehensive knowledge and practical skills to effectively develop, manage, and implement business and marketing strategies across various industries. The program aims to cultivate a dynamic, creative, and adaptable workforce capable of competing in the highly competitive Asia-Pacific region.

As businesses increasingly focus on customer-centric strategies and digital transformation, educational institutions must innovate to keep pace with the evolving market. However, current business and marketing education programs in many universities still face limitations in both quantity and quality compared to labor market requirements. Professionals in this field need to be well-versed in brand management, digital marketing, consumer behavior, business analytics, and strategic planning. Recognizing this need, the Faculty of Management – Finance has developed the Bachelor’s Program in Business Management and Marketing to train high-quality professionals for the industry.

This program aims to develop professionals with the ability to design and execute effective business and marketing strategies. Upon graduation, students will be able to: apply business management and marketing principles to various types of enterprises, both domestically and internationally; develop creative thinking, analytical skills, and adaptability to dynamic business environments; compete effectively in the globalized economy, particularly in the Asia-Pacific region; demonstrate proficiency in English communication, especially in business and marketing-related contexts, ensuring their ability to work in international environments

Graduates of the Business Management and Marketing program can pursue careers in: marketing, sales, and business development roles in multinational corporations, private enterprises, and startups; brand management, digital marketing, and market research in diverse industries; consulting firms, entrepreneurship, and business strategy positions; government agencies, international organizations, and non-profit institutions focused on business and marketing development. With a strong knowledge foundation and an entrepreneurial mindset, graduates will also have the ability to establish and manage their own businesses in marketing and commerce.

2. Curriculum

The Bachelor of Business Management and Marketing program is organized into 8 semesters as follows:

Throughout eight semesters, students undertake a comprehensive curriculum that combines theoretical and practical learning. In Semester I & II, students engage in compulsory courses designed to develop the fundamental english skills and provide socio-economic theory. In Semester I, the required courses include Academic English 1 (Listening, Speaking, Reading, Writing); Marxist-Leninist Philosophy introduces fundamental political and philosophical principles, fostering critical thinking; General Law, highlighting the significance of legal frameworks in business and communication. In Semester II, Academic English 2 in 4 skills Listening, Speaking, Reading and Writing; Political Economy, which examines the interplay between political ideologies and economic systems; include Scientific Socialism, which examines political and social development theories.

In Semerster III, students engage in a well-rounded curriculum that lays the foundation for their studies in Business Management and Marketing; Ho Chi Minh Thought explores the leader’s ideologies and their relevance to modern society; English for BMM 1; Algebra develops problem-solving and analytical skills essential for business and economics. Microeconomics provides insights into market behavior and decision-making processes. Principles of Management introduces the concepts and skills of modern management. Introduction to Marketing helps students understand the basic knowledge of developing a Marketing strategy for the business. Intro to BMM, includes basic knowledge of management and marketing.

In the Semester IV, History of the Communist Party of Vietnam which examines the party’s role in national; English for BMM 2; Macroeconomics which offers insights into national and global economic trends; Accounting Principles introduces to students about corporate accounting that includes both financial accounting and management accounting; Statistics, laying the groundwork for data analysis; Personal and Professional Portfolio, which students utilize study skills, digital business skills, design a professional portfolio and build enterprise projects.

In the Semester V, students have 6 required courses include English Composition provides students with an understanding of the process of writing and structuring advanced academic essays; Senior Seminar 1: Research Method & Design course provides an opportunity for students to integrate their basic understanding of the fields and curricular emphases; Managing Human Resource focusing on workforce planning and organizational behavior; Marketing Management focuses on strategic planning and market competitiveness; International Business 1 introduces students to international business; Internship 1 helps students understand some basic knowledge and have awareness of management and marketing activities of enterprises. Three selective courses are Service Marketing explores and considers a range of views about services marketing; Fundamentals of Logistics & Supply Chain Management equips students with basic knowledge about Logistics and Supply Chain Management; Business Starter which helps students to develop the practical skills necessary for the creation of a sustainable new venture.

In the Semester VI, students deepen their expertise in Business Management and Marketing with six core courses. Speech communication teaches students the basic principles of oral communication and public speaking; Customer Behavior Analysis explores why customers buy and consume brands and the meanings of these brands in their lives; Managing Business Operations provides students with theoretical and practical knowledge about operating a business; Strategic Marketing provides opportunities for students to specify and justify innovative strategic marketing solutions; How Brand Works explores the topic of brands and brand management, extending the marketing knowledge and skills; International Marketing which covers global branding and market entry strategies; Management Psychology, which explores leadership and decision-making behaviors. Additionally, students can choose between Business Law gives students an overview of legal matters that they will deal with in their personal and/or professional life; and Managing Change which is about the management of change.

In Semester VII, students strengthen their skills through core courses in: Market Research and Analysis explores a range of strategies and methods for collecting and analyzing data for marketing decision-making; Marketing Communication provides a comprehensive exploration of the principles and practices essential to effective marketing; Building and Sustaining Strategy covers business environment analysis, strategy development using SWOT, and strategic comparison with real-world examples; Finance Management which provides insights into corporate finance and investment decisions; Managing Innovation and Entrepreneurship which helps students to understand the strategic logic for innovation and the functioning of development and market processes; Internship 2 helps students understand the knowledge of business activities of enterprises; learn the organizational structure and facilities to conduct business. Additionally, students can choose between Strategies for Globally Responsible Leadership provides an opportunity for further specialization in corporate responsibility; and Management Psychology provides students with the knowldege of management psychology to orient, maintain and develop the psychological atmosphere in the enterprise.

In the final semester, students consolidate their learning through practical applications. The Graduation Internship immerses them in real-world challenges, and the Graduation Thesis showcases their ability to integrate and apply knowledge from previous semesters. Addionally, three selevtive courses are Relationship Marketing; Cultural Issues in International Marketing which explores the topic of culture and the various models; International Business 2 introduces to students the concepts and principles involved in international trade at the micro level.