1. Introduction
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Program title: |
Bachelor of Business Management |
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Graduation degree: |
Bachelor's degree |
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Study model: |
Full-time |
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Total credits: |
135 |
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Used language: |
Vietnamese |
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Training duration: |
4 years (8 semesters) |
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Responsible Faculty: |
Department of Business Administration, Faculty of Management – Finance, |
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Website: |
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Address: |
Room 105, 1st floor A4 Building, Vietnam Maritime University 484 Lach Tray - Kenh Duong - Le Chan - Hai Phong |
The Bachelor’s Program in Business Management is designed to meet the increasing demand for skilled professionals in business administration, especially in the context of globalization and digital transformation. Graduates of this program will be equipped with comprehensive knowledge and practical skills to effectively manage and operate businesses in various industries. The program aims to cultivate a dynamic, strategic, and adaptable workforce capable of competing in the highly competitive Asia-Pacific region.
As the global business landscape evolves rapidly, educational institutions must innovate to keep pace with the demands of the modern economy. However, current business management education programs in many universities still face limitations in both quantity and quality compared to labor market requirements. Business professionals need to be well-versed in strategic planning, financial management, organizational leadership, market analysis, and digital business transformation. Recognizing this need, the Faculty of Management – Finance has developed the Bachelor’s Program in Business Management to train high-quality professionals for the industry.
This program aims to develop professionals with the ability to design and implement effective business strategies. Upon graduation, students will be able to: master management, finance, and marketing skills to various types of businesses, both domestically and internationally; develop analytical thinking, leadership abilities, and adaptability to dynamic business environments; compete effectively in the global market, particularly in the Asia-Pacific region; demonstrate proficiency in English communication, particularly in business and management-related contexts, ensuring their ability to work in international environments;
Graduates of the Business Management program can pursue careers in: business management, operations, and strategic planning roles in multinational corporations, private enterprises, and public organizations; financial analysis, business development, and market research in various industries; consulting firms, entrepreneurship, and startup ventures in diverse business sectors; government agencies, international organizations, and non-profit institutions focused on economic and business development. With a strong knowledge foundation and an entrepreneurial mindset, graduates will also have the ability to establish and manage their own businesses.
2. Curriculum
The Bachelor of Businesss Management program is organized into 8 semesters as follows:
Throughout eight semesters, students undertake a comprehensive curriculum that combines theoretical and practical learning. In Semester I, students engage in a well-rounded curriculum that lays the foundation for their studies in Business Management. Marxist-Leninist Philosophy introduces fundamental political and philosophical principles, fostering critical thinking. Algebra develops problem-solving and analytical skills essential for business and economics. Microeconomics provides insights into market behavior and decision-making processes, while Monetary Finance explores financial systems, currency dynamics, and economic stability. Introduction to Business Management familiarizes students with core concepts in business management. Additionally, students have the optional courses to enhance their skills through Basic English 1, which focuses on language proficiency, and Office Informatics, which provides essential digital tools for business and communication tasks.
In Semester II, the curriculum broadens students' academic horizons through a blend of core and elective courses designed to integrate socio-economic theory with practical analytical skills. The required courses include Political Economy, which examines the interplay between political ideologies and economic systems; General Law, highlighting the significance of legal frameworks in business and communication; Statistics, laying the groundwork for data analysis; Macroeconomics, which offers insights into national and global economic trends; a second Statistics course that further deepens statistical analysis techniques; and Taxation, providing an understanding of fiscal policies and their impact on economic strategy. Additionally, students have the option to enhance their professional competencies by enrolling in Soft Skills 1 to improve communication and teamwork, Environmental Protection to explore sustainability practices, and Basic English 2 to refine advanced language skills for global business contexts.
In Semester III, students deepen their expertise through a combination of theoretical and practical courses essential for Business Management. The required courses include Scientific Socialism, which examines political and social development theories; Basic English 3, enhancing communication skills for academic and business settings; Accounting Principles, providing fundamental financial knowledge for business decision-making; Econometrics, equipping students with quantitative tools for economic analysis; Fundamentals of Marketing, introducing key strategies in consumer behavior, branding, and market research; and Basic E-Commerce, exploring online business models and digital marketing. Additionally, students can choose between Corporate Culture, which focuses on organizational values and workplace dynamics, or Economic Community, which examines regional economic integration and trade policies.
Semester IV explores advanced topics that enhance analytical and managerial skills in Business Management. The required courses include Ho Chi Minh Thought, which explores the leader’s ideologies and their relevance to modern society; Business Accounting 1; Financial Mathematics; Principles of Management; Stock Market; Principles of Insurance. Additionally, students can choose from Economic Law; Quality Management, which addresses process optimization and performance improvement.
In Semester V, students study five required courses include History of the Communist Party of Vietnam, which examines the party’s role in national development; Business Management, providing insights into strategic planning and organizational management; Management Accounting; Banking Operations 1; Technology Management; Basic Internship offering hands-on industry experience. Additionally, students can choose from Financial Management which provides insights into corporate finance and investment decisions; Management Psychology which explores leadership and decision-making behaviors; English for Business.
In Semester VI, students deepen their expertise in Business Management with four core courses. Marketing Management focuses on strategic planning and market competitiveness, while Administrative Management; Production Management; Business Starter which helps students to develop the practical skills necessary for the creation of a sustainable new venture. Additionally, students can choose from International Economic Relations, which examines global trade and policies; Organizational Behavior, which explores workplace dynamics and leadership; and Marketing Communication provides a comprehensive exploration of the principles and practices essential to effective marketing.
In Semester VII, students strengthen their skills in Business Management through core courses in Human Resource Management, Strategic Management, Leadership. Optional courses include Business Ethics Cross-Cultural Management (global business dynamics), and Communication and Presentation Skills.
In the final semester, students consolidate their learning through practical applications. The Graduation Internship immerses them in real-world challenges, and the Graduation Project showcases their ability to integrate and apply knowledge from previous semesters.